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Moroccanoil’s ‘Vacation’ Plans

Brand is beefing up travel and duty-free retail distribution.

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By: Christine Esposito

Editor-in-Chief

Moroccanoil has been expanding itsglobal distribution expansion strategy into travel and duty free retail channels, including airport stores and in-flight, cruise and ferry selling. The brand is working with Gebr, Heinemann, Nuance, Duty Free Americas, James Richardson, Duty Free Iceland and Tairo International. “Moroccanoil is in the service business and we're always looking for ways to provide our global consumer with convenience at every touch point of their life,” says John...

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